Best Practices for Using and Storing Matte Styling Clay

Matte styling clay has become a popular choice for those seeking a natural, textured look. With its versatility and ability to hold styles all day without a greasy finish, it’s no wonder why. However, to get the most out of your matte styling clay, there are certain best practices you should follow.

Choosing the Right Clay

The first step in using matte styling clay is choosing the right product for your hair type and style. Consider the hold and texture you desire. For a light hold with a subtle texture, opt for a clay with a water-based formula. For a strong hold with more definition, choose a clay with a waxier base.

Applying Matte Styling Clay

1. Start with Dry Hair:

Matte styling clay works best on dry hair. Damp hair will dilute the clay and reduce its hold.

2. Use a Small Amount:

A little clay goes a long way. Start with a pea-sized amount and gradually add more as needed.

3. Emulsify the Clay:

Before applying the clay to your hair, emulsify it by rubbing it between your palms until it warms and becomes pliable.

4. Apply Evenly:

Use your fingers to evenly distribute the clay throughout your hair, focusing on the roots for volume and the ends for definition.

5. Style and Shape:

Once the clay is applied, use your fingers or a brush to style and shape your hair. For a natural look, keep the hair loose and textured. For a more defined look, use a brush or comb to create structure.

Storing Matte Styling Clay

1. Keep it Sealed:

After each use, tightly seal the container to prevent the clay from drying out.

2. Store in a Cool, Dry Place:

Avoid storing matte styling clay in extreme heat or moisture, as this can deteriorate the product.

3. Don’t Mix with Water:

Never mix matte styling clay with water, as this will dilute its hold and effectiveness.

By following these best practices, you can ensure that your matte styling clay provides you with the perfect hold and texture while maximizing its longevity.