How to Educate Clients About High Hold Matte Clay

High hold matte clay is a popular hair styling product used to create textured, pliable styles with a natural finish. As a professional barber or stylist, it’s essential to educate clients about this versatile product to help them achieve their desired looks.

Understanding High Hold Matte Clay

High hold matte clay is characterized by its strong hold and natural, matte finish. It provides control and separation without leaving a greasy or shiny residue. The clay-like consistency allows for easy application and manipulation, making it suitable for a variety of hair types and styles.

Benefits of High Hold Matte Clay

Strong Hold: High hold matte clay provides a firm grip that keeps hair in place for extended periods, ideal for hairstyles that require volume and texture.

Matte Finish: Contrary to pomades or gels, high hold matte clay leaves a natural, non-shiny finish, creating the illusion of thicker, fuller hair.

Flexibility: Despite its strong hold, high hold matte clay retains flexibility, allowing hair to move freely without becoming stiff or crunchy.

Versatile: Suitable for both short and long hair, high hold matte clay can create various styles, from textured crops to messy buns.

Application Techniques

Educating clients on the proper application of high hold matte clay is crucial.

Start with Clean Hair: For optimal hold, start with freshly washed and towel-dried hair.

Warm the Product: Rub a pea-sized amount between your fingers to warm it up and make it easier to apply.

Apply to Dry Hair: Distribute the clay through damp or dry hair, working it from the roots to the tips.

Style: Use your fingers or a comb to style hair to the desired shape and texture.

Styling Tips

For Volume: Apply high hold matte clay to towel-dried hair, focusing on the roots. Blow dry with a round brush to create volume and lift.

For Texture: Work high hold matte clay into dry hair, using your fingers to separate and define strands.

For Messy Looks: Apply high hold matte clay to damp or dry hair and tousle it with your hands to create a messy, lived-in style.

Recommended Products

When recommending high hold matte clays, highlight products with a proven track record and positive reviews. Consider brands like:

Layrite Super Hold Matte Cream: Provides a strong hold with a natural finish, suitable for all hair types.

American Crew Matte Clay: Delivers a firm hold and flexible texture, ideal for creating textured styles.

Baxter of California Claymation: Formulated with natural clays, this clay provides a strong hold and a matte, volumizing effect.